How Bajaj FinServ Limited Uses Salesforce CRM

Bajaj Auto Finance discusses the critical role of Salesforce.com in managing its Sales Finance operations. Bajajs Sales Finance business deals in low ticket item loan applications in retail outlets. It has over 1000 dealers connected to Salesforce CRM through the saleforce.com portal to ensure the fastest possible response for loan applications at the tills. Bajaj explains how centralising its business in the cloud has enabled it to achieve unprecedented dealer terminalisation thanks to the high scalability and low cost of cloud computing.